Elegran Real Estate

Our goal is simple: humanize the world of real estate.

Michael Rossi founded Elegran in 2008 on the dual premises of motivation and innovation, and added a third sustaining principle over the years: care. This unique mindset has created an equally rare company—one driven by collaboration and an enduring commitment to putting the client first.

Moving has long been considered a stressful process, we work to change that every day. Rediscover the fun and excitement of real estate with us. Your Elegran advisor is a trustworthy guide to streamline the experience, from the decision to move all the way to the closing table and beyond. So, what are you looking for?


Unconventional Thinking

Our team is solutions-driven, moving forward with the knowledge of what worked in the past, and an open mind to new ideas that will differentiate you in the market today.

Thoughtful Technology

A suite of results-oriented marketing tools expand our reach while also fact-checking that our efforts deliver.

Brand Ambassadors

Elegran delivers 130 advisors to your property on Day 1. Our agents are new development specialists, as evidenced by their volume of buy-side transactions.

Our Services

The time has come to retire the old development marketing strategies and replace them with data-driven insights and new technologies that provide our clients with a fresh perspective. We provide sales, leasing and marketing services for a wide range of developers, owners, property managers and lenders.

Research, Insights & Reporting

      • Competitive Market Analysis
      • Pipeline Projections
      • Market Reports
      • Broker Focus Groups
      • Target Audience Identification
      • Forensic Building Analyses
      • Sales Analyses
      • Absorption Forecasting

Planning & Design Guidance

      • Demographic Studies
      • Architecture & Design Collaboration
      • Design Positioning & Building Identity
      • Unit Mix & Product Diversification
      • Floor Plan Review
      • Premeditated Combination Strategies
      • Amenities & Services Programming
      • Sales Gallery Direction
      • Model Residence Recommendation

      Integrated Marketing & Branding

          • Vendor Selection & Agency Management
          • Product Differentiation & Brand Identity
          • Budget Planning & Oversight
          • Timeline Management
          • Sales Gallery Experience
          • Launch Strategy
          • Cross Marketing Partnerships
          • Event Management
          • Social Media

      Sales & Leasing Oversight & Operations

          • Sales Gallery Set Up & Management Systems
          • Staffing Recruitment & Management
          • Pre-Launch Training
          • Inventory Release Strategy
          • Sponsor’s Attorney Orientation
          • Brokerage Outreach
          • Community Outreach
          • Ongoing Inventory Management
          • Contract Negotiations
          • Daily & Weekly Reports & Tracking
          • Weekly Meetings
          • Initial & Ongoing Pricing Strategy